Establish Brand Identity

It all begins with an identity.  Most business owners already have that identity, but are unclear on how to fully translate it into a site.  By identifying things such as:

  • Target Audience
  • Geographic Location
  • Business Personality
We begin to get a sense of the type of colors to use and the overall ‘feel’ of the site.  It is through this analysis that we begin to create a brand identity.  This means that based simply on the graphics and colors, an arbitrary viewer of the site will begin to understand what this business represents.  The site, at this point, begins to tell a story.