Establish Effective Layout

Once we’ve established the site sections you will need and at least have a rough idea about how they will be tied together, we can begin examining various layout options. 

They range from fixed, single-column layouts, to fluid multi-column layouts and everything in between.  Because we already have an idea of what our content will consist of, we can now start to prioritize positions on any given page.

For example, the layout can be different for each page of the site.  Not that you want to vary it dramatically from page to page, but you can certainly be a little creative.