Focus on Optimization

Optimization is really the process of taking all of the previous steps and putting a polish on them. This is the part of the development process in which we ensure that the graphics are captivating and relevant, ensure that the established taxonomy is intuitive, ensure the layout is functional and well-balanced, and of course ensure that the content is keyword rich.

This last consideration is an industry in and of itself – called Search Engine Optimization or SEO.  The concept is rather simple – at this point, we have developed a site that we are certain reflects the business and its goals, so now we need to introduce it to the world!